Redesigned Bounce’s payment flow to boost conversion by addressing trust, clarity, and scalability issues. Numbers are kept private.
Role:
Product Designer + Product Manager
Industry:
Marketplace Travel
Duration:
1 week
Challenges
The payment page had a —% drop-off. Poor information architecture undermined trust and clarity, and the page struggled to scale to feature additional offerings without compromising effectiveness.
Approach
Led design, conducting data analysis, customer interviews, benchmarking, and brainstorming to create an informed path. Iterated through A/B testing, addressing friction points like payment method selection.
Results
Initial redesign decreased conversion by 1.3%, but after adjustments, conversion increased by 5%, adding $—K monthly revenue. The redesign provided a foundation for ongoing high-velocity experimentation.
Conclusion
A data-driven, user-focused redesign improved trust and usability, delivering measurable revenue impact while creating a scalable framework for future growth experiments.
