Expanded Codacy beyond individual developers by designing a team-focused experience for engineering managers, driving adoption and retention.
Role:
Product Designer + Product Manager
Industry:
SaaS Developer Tool
Duration:
3 weeks
Challenges
Codacy had strong engagement from individual developers without requiring a login. Engineering managers - often the decision-makers - weren’t being reached. To increase adoption and retention, we needed to expand the product to the decision-maker.
Approach
We started with data and hypothesis.
Surveyed users to understand management needs.
Defined assumptions around what information would help managers monitor and act.
Built low-fidelity prototypes and tested with engineering managers to validate direction.
Results
The new team-level experience made Codacy relevant beyond individual developers. Larger teams demonstrated clearer engagement and retention, validating the opportunity to build features that supported cross-team visibility and decision-making. Insights from this work informed future roadmap decisions and contributed to shaping a more team-focused product direction.
Conclusion
This project expanded Codacy’s value beyond individual developers by introducing a team-focused experience for engineering managers. Through research and pragmatic iteration, we shipped features that proved meaningful while refining scope based on real usage and technical constraints.
